Cradle to Cradle

17 Jul

In a world of finite resources and an ever-expanding populace, this century is going to be about doing more with less than ever before. With a little ingenuity, alternatives to our current system of consumption are introduced regularly. One interesting concept conjured up by William McDonough and Michael Braungart, an architect and a chemist respectively, is called “the cradle to cradle” alternative.

Rather than consuming items and then recycling them, or even using post-consumer recycled products, McDonough and Braungart call for all products to be created through a means by which they are wholly reusable. The engagement of  this method, the two argue, can help to forge a future with a healthier ecological footprint left behind.

Read more about the cradle to cradle concept and its practice on McDonough’s website.


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